1. Who you are agreeing with
These Terms of Use (the "Terms") are a binding agreement between you and:
Mats Hoogerwerf, trading as Core Creatives
Nieuwstraat 87, 3311 XR Dordrecht, the Netherlands
Chamber of Commerce (KvK): 95438416
VAT identification number: NL005153269B38
Email: info@core-creatives.com
Telephone: +31 85 004 1357
Core Creatives is a trade name and not a separate company, so there is exactly one party on our side of this agreement. We call ourselves "we", "us" or "Wakify". We call you "you". "The App" means the Wakify iOS application and every service we provide through it. We develop the App, we publish it, we run the servers behind it, and the Apple Developer Program account it is distributed from is ours.
This agreement is between you and us only. It is not with Apple. Apple is not a party to these Terms and is not responsible for the App or its content. See section 18 for the full set of Apple-specific terms, which apply on top of everything else here.
By downloading, installing or using the App you accept these Terms. If you do not accept them, do not use the App and delete it. We show you these Terms and the Privacy Policy before you create an account and you accept them there, and we show them again on the sign-in sheet. When you accept, we record that you accepted, when, from which screen and which version of the App you were using, so both of us can tell later what happened. The current version is always available to read, save and print through the link to these Terms in the App and on our App Store page, and we will email you a copy on request.
Our Privacy Policy explains what we do with your personal data and forms part of this agreement.
2. Who may use Wakify
You may use the App if:
- you are at least 16 years old, wherever you live. We ask how old you are when you set the App up, and if you say you are under sixteen the App does not let you continue. Sixteen is the age at which you can agree to a service like this for yourself under Dutch law, which is the law we work under, and Wakify records sleep and publishes a profile to a leaderboard other people read, so we apply the same rule everywhere rather than a lower one abroad. We cannot check whether the answer you give us is true, and we do not claim to. If we find out that an account belongs to someone under sixteen, we close it and delete its data; and
- you have the legal capacity to enter into this agreement. If you are a minor where you live, you may only use the App with the permission of your parent or guardian, and you may only buy a subscription with their permission; Apple's Ask to Buy and parental controls exist for exactly this. The parent or guardian who gives permission is responsible for the minor's use of the App. A purchase made by a minor without the required permission can be annulled under applicable law; because Apple is the seller, any resulting refund is handled by Apple.
You must also not be located in a country that is subject to a United States Government embargo or that the United States Government has designated as a "terrorist supporting" country, and you must not be on any United States Government list of prohibited or restricted parties. By using the App you confirm that this is the case.
3. What Wakify is, and what it is not
Wakify is an alarm and habit app. Its central feature is that an alarm keeps ringing until you complete a "mission", such as solving a maths problem, taking a photo of a specific object, shouting a phrase or doing a number of repetitions of an exercise. It can also track a night of sleep on your device, show you sleep statistics, keep a streak of the mornings you got up on time, and hold your other apps shut for a while after the alarm. If we describe Wakify as an alarm you cannot turn off, that is shorthand for this mission mechanic. Section 3.4 explains the emergency dismiss, and section 3.2 explains why you must never rely on any single alarm.
Read this part carefully.
3.1 Wakify is not a medical device
Wakify is a consumer wellness product. It is not a medical device and it is not regulated as one. It is intended only to help you get out of bed on time and to reflect on your own sleep habits. It is not intended for diagnosing, preventing, monitoring, predicting, treating or alleviating any disease, disorder, injury or other medical condition, and it is not intended for monitoring anyone other than yourself, such as a child, a partner, a patient or someone who needs care. Its sleep score, sleep stages, snore detection and any insight it shows you are estimates produced by consumer sensors and statistical models, not clinical measurements. They can be wrong. The same applies to everything else the App works out from a night: the amount of sleep it says you need, the sleep debt it shows you, the bedtime it recommends, your wake consistency and the words it puts on it, the stage curve in the daily report, and the night-by-night figures anywhere in Analytics. They are estimates built from published guidance for healthy adults and from your own history. They are not advice about your health, and a score is a description of a habit, not a verdict on you. Where the App describes itself as listening to your breathing, it is measuring how loud the room is over time. It does not analyse respiration and it cannot detect a breathing disorder.
- Do not use Wakify to diagnose, treat, cure or prevent any disease or condition.
- Do not make medical decisions based on what the App shows you.
- If you are worried about your sleep, your breathing during sleep, your heart or your mental health, speak to a doctor. Persistent snoring, gasping or daytime exhaustion can signal a serious condition such as sleep apnoea, and only a clinician can assess it.
Sleep that another device recorded and wrote into Apple Health, for example an Apple Watch, a Whoop or an Oura ring, is that device's estimate and not ours. We show it as we receive it, and section 8 applies to it. Heart rate and heart rate variability that the App reads from Apple Health are used only to estimate sleep stages; the App does not assess them as health signals.
What Wakify writes into Apple Health is an estimate too. If you let it, the App saves the nights it tracked into Apple Health as time in bed and time asleep. It does not write sleep stages there, because the stages are the App's own estimate from your phone's microphone and motion. The times it does write are estimates as well, not measurements. Do not treat any of it as measured data, and do not give it to a doctor as if it were.
General information the App shows, for example how many hours of sleep most adults need or what a sleep stage is for, is general information about healthy adults and not advice about you. The tags you can add to a night, such as "Sick" or "Stress", are notes for your own reference and do not make anything the App shows medical.
3.2 Wakify is not a safety-critical system
You must not rely on Wakify alone where missing a wake-up would put you, or anyone else, in danger or cause serious harm. That includes, without limitation, medication schedules, shift work in safety-critical roles, catching a flight, or any situation where sleeping through has consequences you cannot afford.
An alarm on a phone can fail, both for reasons outside our control and for reasons built into the App. Outside our control:
- the phone is switched off, out of battery, restarting or has crashed
- iOS terminated the App, or an operating system update changed alarm behaviour
- you revoked the alarm permission, or you deleted the alarm
- the phone is damaged or the speaker is broken. While an alarm is ringing the App moves the sound to the phone's own speaker wherever iOS allows it, so Bluetooth headphones, AirPods and CarPlay do not capture it, but wired headphones still can, because iOS does not allow that route to be moved
- you got up, turned the alarm off in the App by finishing the mission, and went back to sleep
Built into the App, so that you know exactly what it does and where it stops:
- One alarm wakes the phone, then the App makes the sound. For each alarm the App registers one alarm with iOS. When it goes off, the App takes over and plays the alarm sound itself, on repeat, until the wake-up is finished. If iOS does not let the App run at that moment, for example because the phone restarted and has not been unlocked since, the only thing that rings is that one iOS alarm, and it stops when you stop it.
- It comes back if you close it. While a wake-up is unfinished, the App keeps an iOS alarm standing a few seconds ahead. If the App is force quit or crashes, that alarm goes off, usually within about ten seconds. If you silence a ringing alarm from outside the App, for example with a side button or on the lock screen, and your mission is not finished, it rings again about five seconds later. There is no limit on how often this happens while the wake-up is unfinished.
- It gets louder and harsher. For the first three minutes the alarm plays the sound you chose. From three minutes it plays a harsh buzzer, and from five minutes a siren. These are our sounds, not the one you picked. Repeatedly leaving the mission screen can bring the harsher sound forward. It never steps back down during the same wake-up.
- It turns your volume up, and keeps it up. While the alarm is ringing, the App raises your phone's media volume to at least half. That minimum rises every minute and reaches full volume five minutes in. Turning the volume down with the buttons or in Control Centre does not take it below that minimum while the alarm rings, and the phone also vibrates. When the wake-up ends, your previous volume is restored.
- Opening the App brings the mission back. While a wake-up is unfinished, opening the App puts the mission screen back on screen and starts the sound again. The sound stops when you finish the mission or use the emergency dismiss described in section 3.4, and in any case after thirty minutes of ringing. The mission itself is still owed after that until the wake-up is abandoned.
- It gives up after twenty minutes. A wake-up that is still unfinished twenty minutes after it started is abandoned once the App notices. The App stops guarding it, records it as a missed alarm, and the alarm returns to its normal schedule.
- iOS limits how many alarms one app may register, and it does not publish the number. If an alarm cannot be registered, the App tells you that it did not turn on rather than showing it as set.
- Snooze, but only if you switch it on for that alarm. New alarms have no snooze. The "One-time 5m snooze" switch in the alarm editor turns it on for that one alarm, and costs nothing. With it on, a Snooze button appears on the mission screen once per time that alarm goes off, and once only: pressing it is the only snooze you get until the alarm rings again another day. Pressing it silences the alarm and books it to ring again five minutes later, with the same mission. The countdown survives closing or force quitting the App, because the return is registered with iOS as a real alarm before anything is silenced. If your phone refuses to book the return, nothing is silenced: the alarm keeps ringing and the App tells you why. A snooze starts the whole wake-up again from the new time, so the clocks in section 3.4 and the twenty minutes above all begin again from zero. Once the emergency dismiss has appeared, the Snooze button is gone.
- A second alarm ten minutes later, if you asked for one. If you switch on "Wake-up check" for an alarm, a Wakify+ feature, the App also sets a second alarm ten minutes after it. That one has no mission: it rings, shows a plain screen, and stops with a single tap on Dismiss.
- Wakify+ access ending switches some alarms off. When a subscription lapses or free premium days run out, every alarm that carries a paid feature is switched off until you have Wakify+ again. Section 6.1 explains this in full, including which features count and which alarms are left alone. This is exactly the failure this section is about, so check your alarms whenever your access ends.
- An alarm that was already completed does not ring again. See section 3.6.
We build the ring-to-dismiss path to be as reliable as we can make it, and we test it hard, because it is the point of the product. But we cannot and do not guarantee that an alarm will ring on any given morning. Keep an independent backup alarm for anything that genuinely matters.
The alarm is loud on purpose. Use it safely:
- Never sleep with headphones or earbuds connected by wire. iOS does not let the App move sound away from wired headphones, so the alarm, at up to full volume and ending in a siren, would play straight into your ears. Loud sound that close can damage your hearing.
- Keep the phone at arm's length rather than under your pillow or next to your ear.
- Think of the people around you. At full volume the siren is loud enough to wake others in your home, including babies and children, and to disturb neighbours. Do not use Wakify where that would be unsafe or unlawful, and do not use it to wake someone other than yourself.
- If a loud, repeating alarm could harm you, for example because of a hearing condition, a heart condition or a condition that makes sudden noise dangerous, do not use Wakify's escalating alarm.
3.3 Missions carry physical risk
Some missions ask you to move: push-ups, squats, shadow boxing, dancing, walking a number of steps, or shaking the phone. Others send you across the room, or out of the house: making your bed, running the tap or shower, taking a photo in a mirror, photographing the sky, finding a named object with the camera, scanning barcodes on things around your home, photographing your pills or vitamins, and going outside to photograph yourself touching grass. Some ask you to speak out loud: shouting a phrase, reading an affirmation, or reading a scripture verse. One alarm can chain up to four missions in a row. You perform all of these at your own risk, immediately after waking, when you are least coordinated.
- Make sure your surroundings are safe and clear before you start.
- Do not choose a physical mission if you have an injury, a heart condition, are pregnant, or have any other reason to avoid sudden exertion. Ask a doctor if you are unsure.
- Hold your phone securely. Do not use the shake mission near other people, pets, screens or windows.
- Stop immediately if you feel pain, dizziness or breathlessness.
- Take care around water. Do not use a mission that involves running water where your phone can fall in.
- The Touch Grass mission asks you to go outside. Dress for it, watch where you put your feet, do not step into a road, and do not use it if going outside where you live is not safe.
- Camera missions require you to look at and move around your home. Watch where you are walking, and mind stairs. The Scan Barcode mission in particular walks you around with the camera up; the codes are read on your device only to check that they are different from each other, and none of them is stored or sent anywhere.
- Missions that ask you to speak will be heard by anyone else in the room.
The Pills mission is not a medication reminder. It asks you to photograph your pills or vitamins, and the photo is checked on your device only for whether it looks like pills. It never asks you to take anything. Never take a medicine, or an extra dose, in order to turn off an alarm, and follow your doctor's or pharmacist's instructions, not the timing of an alarm. The App does not know what is in the photo, whether it is the right medicine or the right dose, and it keeps no record of your medication. Do not use it as a medication schedule or as proof that you took anything. Section 3.2 applies: never rely on Wakify alone for medication.
3.4 The emergency dismiss
If a mission turns out to be impossible, a Dismiss link appears at the bottom of the mission screen. You have to tap it yourself. The alarm does not stop on its own. It appears once both of these are true: ten minutes have passed since the alarm rang, and the mission has been on your screen for at least ninety seconds. The ten minutes run from when the alarm rang, not from when you opened the App, and closing the App or force quitting it does not restart either clock. A snooze does restart them, because the alarm that comes back five minutes later is a new wake-up: the ten minutes then run from that new time.
It exists so that a mission you genuinely cannot finish, for example because a sensor is not working, cannot keep you at a ringing alarm indefinitely. Several missions also switch you to the Math mission on their own, well before ten minutes, when they detect that their sensor is unavailable or that you refused the permission it needs.
Using the emergency dismiss is recorded as an alarm you escaped rather than one you beat. It does not count as a completed wake-up and it does not extend your streak. It is a safety valve, not a feature to plan around.
3.5 The leaderboard and your profile
The leaderboard is real. It ranks Wakify users by their current streak, and the people on it are other users, not examples. A row on the board shows your name, your profile photo, your current streak and whether you have Wakify+. Tapping your row opens your profile, which also shows your username, your bio, your longest streak, any social handles you added, and the badges you have earned. Badges say something about how you wake up: which missions you finish, and whether you make every alarm in a week. Nobody sees your sleep data, the times your alarms are set for, or your email address. The Privacy Policy explains this in full, including when you appear and how to leave.
You appear only once you have set a username and have a live streak. Settings has a Private profile switch that takes you off the board for everyone else. Until you turn that switch on, your profile page can still be opened by anyone who has a link to it, even after your streak has run out and you have dropped off the board. Private profile closes both.
Tapping someone opens their profile, where you can block them or report them. Blocking works both ways: neither of you sees the other on a board again, and we do not tell them. Section 3.8 says what we do with a report.
3.6 When Wakify skips an alarm you set
In one situation the App decides that an alarm you set does not need to ring, and skips it for that day.
If you are tracking a night of sleep and you press End Sleep, and you have slept long enough for that to count as a night, the App brings your wake-up forward and starts your next alarm's mission there and then. Long enough means five hours of sleep, or one hour if that alarm was less than two hours away. If you complete that mission, and that alarm was due within the next hour, the App skips that one occurrence of it. You have already done the wake-up, so ringing it again would be noise.
What this does and does not mean:
- Only that one day is skipped. Your alarm itself is not changed, not moved and not switched off, and it rings as normal on every other day.
- An alarm due more than an hour later is not skipped. It still rings.
- If you had switched on "Wake-up check" for that alarm, the App still sets a check ten minutes after your early wake-up, because getting up early is exactly when people go back to bed.
- Nothing else skips an alarm. We never decide on our own that you have slept enough.
- For fifteen minutes after you finish a mission, the App also ignores any further alarm belonging to that same wake-up, so a wake-up you have already won does not ring again a few seconds later.
Because an alarm you set is skipped without asking you first, we say so here. If you want that alarm to ring anyway, set a separate alarm or do not use End Sleep.
3.7 The "Can't be deleted" setting
Deleting Wakify would delete its alarms with it, which is the last way out of an alarm you have not finished. If you want to close that door, Settings has a switch that holds app deletion shut while a wake-up is unfinished.
Read this before you turn it on:
- It is off unless you turn it on. We never switch it on for you.
- It uses Apple's Screen Time. iOS asks you for Screen Time access the first time you switch it on. If you refuse, or if the feature is not available on your device, the switch goes back off and nothing is restricted. Wakify receives no information about your apps or your screen time from this. The only thing it does is turn app deletion off and on again.
- It applies to your whole phone, not just to Wakify. iOS offers no way to protect a single app. While the restriction is on, no app on your phone can be deleted.
- It lasts only as long as the wake-up. The restriction is applied when an alarm rings and is removed as soon as the wake-up ends, in every way it can end, and in any case no later than twenty minutes after it started. If the App crashes while it is on, the restriction is removed the next time you open the App.
- It is a speed bump, not a wall. It stops a half-asleep swipe that deletes the App. It cannot stop someone awake enough to open iOS Settings and take Screen Time access away from Wakify, and we would not want it to.
- You can always undo it. Switching the setting off removes the restriction immediately, and you can also revoke Screen Time access for Wakify in iOS Settings at any time.
3.8 What you publish about yourself
Your name, your username, your bio and your profile photo are shown to other users when you are on the leaderboard. You choose them, so:
- use a name and a photo you have the right to use, and do not impersonate anyone else;
- do not use a name, username, bio or photo that is unlawful, hateful, sexual, or abusive;
- remember that a photo of you is visible to other users until you remove it or turn on Private profile.
What we check, and what we do not. A username and a name are checked against a word list when you set them. A bio is checked against the part of that list that covers slurs, because a full name filter rejects too many ordinary sentences. Profile photos are not screened automatically: they are published as you upload them, and reporting is what catches a photo that should not be there. No check is perfect, and we do not review profiles before they appear.
Reporting, and what happens automatically. Anyone with an account can report a profile from inside the App, and anyone at all, account or not, can report content to us by email under section 21. When three different people have an open report against the same profile, that profile is taken off every leaderboard automatically, by software, with nobody involved in that step. It is a precaution and not a finding against you. A person then looks at it.
What we may do, and what we tell you. If a name, username or photo breaches this section we may remove or reset it, hide the account from the leaderboard, or suspend it under section 11 if the breach is serious or repeated. The App then tells you what we did, which rule in this section we applied, and how to contest it. Where your profile was hidden by the automatic step described above, the decision to hide it was made by software and not by a person, however the notice is worded; a person reviews it afterwards. We will always tell you, unless the law stops us, and you can reply to that message; a person will read it. Nothing here takes away your right to go to a court where you live, and nothing in this section obliges us to monitor what users publish.
3.9 Blocking your apps after the alarm
App blocking is a Wakify+ feature that you switch on per alarm, and it is off unless you switch it on. Turned on, it holds your other apps shut around the wake-up, so that beating the alarm is easier than negotiating with it. This is what it actually does:
- It uses Apple's Screen Time. iOS asks you for Screen Time access the first time. If you refuse it, or if it is not available on your device, nothing is blocked. The alarm still rings and the mission still works: a restriction that could not be applied may never be the thing that stops an alarm.
- It starts when the alarm rings, not when you get up, because that is the moment it is worth anything.
- It lifts a set number of minutes after you dismiss the alarm. You choose how many when you set the alarm, between five and sixty. A snooze does not end it.
- It shields nearly everything. While it holds, every app except the ones you allowed by name is shielded, and so is web browsing. iOS shields by category and by name, so an app iOS has not put in a category is only shielded if you named it yourself. Some things iOS never lets any app shield, including emergency calling.
- You can end it from inside Wakify at any time. While a block is running, Wakify shows a card with the time left and an Unblock button. You can also revoke Screen Time access for Wakify in iOS Settings, which ends this and the setting in section 3.7 with it.
- It cannot last for ever, whatever goes wrong. Three things release it: a timer in the App, a small system extension that iOS wakes at your deadline even when the App is closed, and a sweep that runs every time you open the App. There is also a hard ceiling: once eighty minutes have passed since the block started, the App releases it whatever the deadline said and whether or not the alarm was ever dismissed.
- The window where it can outstay its welcome. If the system extension does not run and the App has been closed since your deadline passed, the shield can stand longer than the time you were told, until you open Wakify. Everything else on the phone being shielded tends to make that soon, but we would rather write it down than let you discover it. If you do not want to wait, revoking Screen Time access for Wakify in iOS Settings ends any block immediately.
3.10 What this version does not include
Some things that have been described as part of Wakify, including in earlier versions of our website, are not part of the App you can install today. We would rather say so here than let you expect them:
- No Scan Tag or Dock mission. You cannot turn off an alarm by scanning an NFC tag or a dock. It is not offered in this version, and we do not sell a dock.
- No Hardcore Mode and no money at stake. Nothing in the App lets you put money on the line, pay a penalty or win money back.
- No automatic check on profile photos (section 3.8).
If we add one of these later, we will describe it in these Terms first. Where a feature is not in the App, we do not charge you for it and we do not present it as part of what Wakify+ includes. These Terms, and what the App itself shows you, are the description of what you get; a description elsewhere that says otherwise is corrected by this section.
4. Your licence to use the App
We grant you a personal, non-exclusive, non-transferable, limited licence, revocable only as set out in section 11, to install and use the App on any Apple-branded device that you own or control, as permitted by the Usage Rules in the Apple Media Services Terms and Conditions. Family Sharing and volume purchasing accounts associated with your purchase may also use it where Apple allows this.
You may not:
- copy, modify, translate, adapt or create derivative works of the App, except to the extent mandatory law says you may
- reverse engineer, decompile or disassemble the App, or try to derive its source code, except to the extent mandatory law says you may
- rent, lease, lend, sell, sublicense, distribute or otherwise transfer the App or your account to anyone else
- remove, obscure or alter any notice of ownership in the App
- use the App to break the law, to infringe anyone's rights, or to harm, harass or deceive anyone
- use a name, username, profile photo or social handle that impersonates another person, or that is unlawful, hateful, sexual or abusive
- fake a streak, or manipulate the leaderboard by any means other than actually getting up
- defeat a mission by simulating what it measures, for example shaking or tapping the phone to fake steps, or pointing the camera at a picture of what it asked you to find
- try to bypass the paywall, forge premium entitlements, manipulate streaks, badges or the referral programme, or otherwise obtain features you have not paid for
- attack the App or our backend, probe it for vulnerabilities without our written permission, scrape it, or automate access to it
- use the App to build a competing product, or to train a machine learning model on our content
We keep every right we do not expressly grant you here.
5. Your account
You need an account to sync your data and to restore it on a new device.
- Give accurate information and keep it up to date.
- You are responsible for what happens under your account, and for keeping your credentials secure. Tell us immediately at info@core-creatives.com if you think someone else has access.
- One account per person. Do not share it.
- You can delete your account at any time in Settings, under Delete Account. Deletion is immediate and permanent: once you confirm, your account, your alarms, your sleep history, your streaks, your badges and everything else in it are erased, the App clears that data and your night recordings from the phone, and neither we nor you can recover any of it. Export your data first (Settings, then Preferences, then Export my data) if you want a copy. Any unused referral reward days end with the account. Deleting your account does not cancel a subscription bought through Apple, which you must cancel separately (see section 6.5), and the billing continues until you do.
- If someone else signs in to Wakify on the same phone, your data and recordings are set aside on the phone for when you sign in again, and they are not shown to the other person. Deleting the App removes them.
6. Wakify+ subscriptions and payments
6.1 What is free and what is paid
The App is free to download.
Free, with no subscription: as many alarms as you like, the Math mission, one built-in alarm sound (Wakify Classic), four of the background sleep sounds, and how long you slept.
Wakify+ adds every other mission, chaining more than one mission onto an alarm, the rest of the alarm sound library, recording or importing your own alarm sounds, the rest of the background sleep sounds, Wake-up check, app blocking, your sleep score, your sleep stages, the full sleep report, and anything else marked with a crown in the App. The crown is always the current answer, because where the line sits is set on our servers and we can move it without releasing a new version. Section 10 sets out the limits on that.
Where a Wakify+ screen is locked, what you see behind the lock is an example night, not your own figures. That is deliberate. Showing you a blurred version of your own sleep on a screen that is trying to sell you something would be a poor way to tell you about your sleep.
What happens when Wakify+ ends. You keep everything you paid for until the end of the period you have paid for, and we will not take a feature away during it. After that:
Every alarm that carries a paid feature is switched off.
A paid feature here means a premium alarm sound (including Random Alarm Sound and your own recordings), a premium mission, more than one mission chained onto the alarm, Wake-up check, or app blocking. An alarm that uses none of those is left completely alone and goes on ringing.
What that means in practice:
- We do not delete the alarm and we do not change it. Its sound, its mission and its settings stay exactly as you left them, and you can switch it back on the moment you have Wakify+ again. Subscribing again does not switch it on for you: that stays your decision, so check your alarms after you subscribe as well.
- Until then it does not ring, and switching it back on takes you to the paywall instead.
- A wake-up that is happening right now, and a snooze you are already sitting out, are never interrupted this way.
- The App does this when it next notices that your access has ended, which is when you open it. Until it notices, an alarm may still ring as it was.
- Free premium days from the referral programme end the same way, with the same result.
Because an alarm that stops ringing is exactly the failure section 3.2 warns about, check your alarms when your access ends, and keep an independent backup alarm for anything that matters.
6.2 Apple is the seller
All subscriptions are sold by Apple through your Apple Account, not by us directly. This means:
- Apple charges you, holds your payment details and issues your receipt. We never see your card details.
- The price, currency, billing period and any trial are shown in the App before you confirm. Payment is charged to your Apple Account when you confirm the purchase.
- Your purchase is also subject to the Apple Media Services Terms and Conditions.
- Apple sells you access. The App itself is licensed to you by us, under section 4, and everything in these Terms applies to that licence.
6.3 Auto-renewal
Wakify+ is an auto-renewing subscription. It renews automatically for the same period at the then-current price unless you cancel at least 24 hours before the end of the current period. Apple charges the renewal to your Apple Account within the 24 hours before the period ends.
6.4 Free trials and introductory offers
If we offer a free trial, any unused part of it is forfeited when you buy a subscription. Unless you cancel at least 24 hours before the trial ends, it converts automatically into a paid subscription at the price shown. Apple decides whether you are eligible for a trial or an introductory offer; Apple usually allows one per subscription, and the App only shows one when the App Store says you qualify.
The trial reminder is a courtesy, not a guarantee. When you start a trial the App can remind you one, two or three days before it ends, as you choose. That reminder is a notification scheduled on your phone. It only arrives if notifications are allowed for Wakify, if the phone is on, and if iOS delivers it, and it is not sent again if you move to another phone. Whether or not it arrives, cancelling in time is your responsibility. Apple shows your renewal date under your Apple Account at any time.
6.5 How to cancel
Cancel in iOS Settings, then your Apple Account, then Subscriptions, or through the App Store. Deleting the App does not cancel your subscription, and neither does deleting your Wakify account. Cancelling stops the next renewal; you keep access until the end of the period you already paid for.
If the law of the country where you live lets you end a renewed subscription before that period is over, or gives you back the unused part of it, you have that right here too and nothing in these Terms limits it. In the Netherlands, for example, a subscription that has renewed can be ended at any time with one month's notice. You do not have to go to Apple first: email info@core-creatives.com and we will end it and pay back the unused part of what you paid, through Apple where Apple can do it and directly where Apple cannot.
6.6 Refunds and your right of withdrawal
Because Apple is the seller, refunds are handled by Apple under their terms, through reportaproblem.apple.com.
If you are a consumer in the European Union, the European Economic Area or the United Kingdom, you have a statutory right of withdrawal of 14 days from purchase. Because Apple is the seller, you exercise it against Apple, through reportaproblem.apple.com or Apple support. Any consent to immediate performance, and the confirmations the law requires, are handled by Apple in its purchase process.
If Apple does not resolve a withdrawal or refund request you are entitled to, email info@core-creatives.com. We will not leave you between two doors: we pay you the amount directly. Nothing in these Terms limits any mandatory consumer right you have.
6.7 Price changes
We may change prices for future billing periods only. A price change never affects a period you already paid for. Before a higher price applies to you, Apple will notify you in advance and, where consent is required, ask you to agree. You can always avoid a price increase by cancelling before the next renewal; the current price then applies until the end of the period you already paid for. A renewal is never charged at a higher price without that prior notice.
6.8 Referral rewards
Every account has a code it can share. You earn one month (30 days) of Wakify+ for each friend who enters your code and then buys a yearly Wakify+ plan, including a yearly plan bought at a discount. A monthly plan, a free trial, or simply signing up does not earn a reward, although a friend who starts monthly and later buys a yearly plan still counts then. Each friend counts once. There is no limit on how many friends can earn you a month. The friend who enters your code does not receive a reward and pays the normal price.
A reward is earned when our subscription provider tells us the yearly purchase went through. How it reaches you depends on whether you pay for Wakify+ through the App Store:
- If you have never had an App Store subscription to Wakify+, the month is added to your account as 30 days of Wakify+. If you already have reward time running, the new month is added to the end of it.
- If you have, or have had, an App Store subscription to Wakify+, the month is kept for you to claim on the Invite screen as an Apple promotional offer of one free month on your own plan. Claiming uses Apple's purchase sheet. Apple applies the free month at your next renewal, or straight away if your subscription has ended, and after it your subscription renews at its normal price unless you cancel it in your Apple Account at least 24 hours before. You can have one claimed month waiting at a time: the next one becomes available once the previous one has been used at a renewal. Months you have not claimed stay on your account.
A friend can enter a code while setting up their account or later on the Invite screen; a code can be entered once per account, and you cannot use your own. Your own code can change, for example if we change the format of codes; if that happens, codes already shared keep working for a reasonable period and the App always shows your current one.
Rewards have no cash value, cannot be exchanged, transferred or sold, and are not refundable. We may change, suspend or end the programme at any time, and we may withdraw rewards obtained through fake accounts, automated redemption or any other abuse. Ending or changing the programme works forward only: reward days already credited to you stay valid, unless they were obtained through the abuse described above. Reward days are held on your account, so they follow you to a new phone when you sign in. They run as calendar days from the moment they start, whether or not you open the App, and they do not pause while a paid subscription is running.
6.9 Streaks, badges, freezes and other virtual items
Streaks, badges, streak freezes, referral reward days and every other virtual item or status in the App are part of the service we license to you. They are not your property, have no monetary value, and cannot be sold, transferred, exchanged or redeemed for money. We may recalculate, adjust or remove them where that is needed to fix an error, to address abuse, or to change how a feature works. Reward days already added keep working for their stated duration, except in the case of abuse as described in section 6.8.
A mission the App had to hand you because a sensor was unavailable, and a wake-up that ended with the emergency dismiss, do not count towards a streak or a badge. Section 3.4 explains why.
6.10 Discounts and offers
We sometimes show you a discounted offer, usually after you have looked at the plans and left without buying. The current offer is a yearly plan whose first year costs less; after that first year it renews at the normal yearly price, under section 6.3. The percentage shown compares that first-year price with paying the monthly price for twelve months. Prices and the offer come from the App Store for your country, and Apple decides whether you are eligible for it. The offer is shown because of how you used the App, not because a countdown is running, and it does not expire on a clock. If we ever run an offer that genuinely ends at a moment in time, it will say when.
7. Your content
"Your Content" means anything you put into the App: your name, your username, your bio, your profile photo, the social handles you add to your profile, the alarm sounds you record or import, the sound mixes you build, your alarm labels, the tags you add to a night, the sleep audio the App records for you while you track a night, and anything you write in a report or a bug report.
- You keep ownership of Your Content. We claim no rights in it.
- Much of it never leaves your device: your recorded sounds, your night audio and your tags stay on your phone. Where content must be stored to make a feature work, you grant us a limited, worldwide, royalty-free licence to host, store and process it for the purpose of operating the App for you and, for your name, your username, your profile photo, your bio and the social handles you add, showing them to other Wakify users on the leaderboard and on your profile page as described in section 3.5. That licence ends when you delete the content or your account, except that it continues for residual copies in our encrypted backups until those copies expire under the backup rotation described in the Privacy Policy, and for anything we must keep to comply with the law.
- You decide how long the App keeps your night recordings. Settings lets you choose how many nights of recorded audio it keeps on your phone, from none at all up to keeping them until you delete them. The default is twenty nights, and older recordings are deleted automatically. There is also a size limit, so "keep them for ever" is a promise about time and not about your phone's storage. Whatever you choose, the recordings stay on your phone.
- You promise you have the right to use the content you add. Do not import audio you do not have the rights to, and do not upload anything unlawful.
- We do not screen Your Content before it appears, and we are not responsible for it. Section 3.8 sets out what you may publish about yourself and what we may do if you break those rules.
- If you record a night of sleep, the App may capture the sounds of anyone else in the room. Make sure the people you share a room with are happy for you to do that. Those recordings stay on your phone.
- A bug report is an exception to the sentence above about the licence ending: as the Privacy Policy explains, we keep the report as our record of a fault, with your account identifier removed.
Feedback. If you send us ideas, suggestions or feedback about the App, in any form, we may use them freely and without restriction, payment or credit, including to improve the App. Feedback is not Your Content, and nothing in these Terms obliges you to give us any.
8. Third-party services and hardware
The App works with services and hardware we do not control, including Apple Health, Apple's Screen Time, your calendar, Sign in with Apple, Sign in with Google, signing in through a link we email you, our subscription provider, our analytics provider and our hosting provider, and sleep data that wearables such as Apple Watch, Whoop or Oura write into Apple Health. You must comply with any applicable third-party terms when you use the App. We are not responsible for those services, for their availability, or for the accuracy of the data they provide us. Sleep data imported from a wearable is only as accurate as the device that recorded it, and some wearables share far less detail with Apple Health than they show in their own app.
9. Our intellectual property
The App, its source code, design, interface, sounds, artwork, text and the Wakify name and logo are ours or our licensors', and are protected by copyright, trade mark and other laws. These Terms give you a licence to use the App, and transfer no ownership. Third-party components used in the App remain the property of their owners and are used under their licences. All rights not expressly granted in these Terms are reserved. No licence is granted by implication.
10. Changes to the App and to these Terms
We may change the App to keep it in conformity with these Terms, including security fixes and bug fixes. Beyond that, we may change, add or remove features, or discontinue parts of the App, for one of these reasons: to adapt to a new iOS version or new devices, to comply with law or an App Store requirement, to address a security or abuse risk, to reflect a change in a third-party service the App depends on, or to improve and further develop the App. Such a change never costs you extra. If a change negatively affects your access to or use of Wakify+ in more than a minor way, we will notify you by email or in the App before it takes effect, and you may end your subscription free of charge within 30 days of that notice and receive back the unused part of the prepaid period, through a refund from Apple or, if Apple does not provide it, directly from us.
Part of what is free and what needs Wakify+ is set on our servers rather than in the App, so we can change it for everyone without releasing a new version. We use that to test how much of Wakify should be free. Two things never move that way: solving a maths problem to turn off your alarm is always free, and there is always at least one free alarm sound, because without either of those a free account could not set a working alarm at all. A change of this kind only affects what you can newly choose. It never touches a period you have already paid for, and if it takes away something you are paying for, the paragraph above applies in full.
We may update these Terms. If a change materially affects your rights, we will notify you in the App or by email at least 30 days before it takes effect, and it will not apply retroactively. If you do not accept the change, stop using the App and cancel your subscription before the effective date; if the change reduces what you paid for, the refund rule above applies. Changes required by law, by Apple, or needed for security can take effect sooner. Continuing to use the App after the effective date means you accept the new version.
Test and beta versions. We may offer pre-release versions of the App, or of individual features, for example through Apple's TestFlight. These versions are provided for testing. They may be less stable than a normal release, features in them may change or be removed without notice, and data created in a pre-release version may be lost when the test ends or the version expires. Apple's TestFlight terms apply on top of these Terms. This paragraph does not limit your statutory rights in respect of anything you have paid for.
11. Ending this agreement
You may stop using the App and delete your account at any time.
We may suspend or terminate your access if you seriously or repeatedly breach these Terms, if you abuse the referral programme or attempt to forge entitlements, or if we are legally required to. Unless the breach is serious or the law requires immediate action, we will warn you first and give you a reasonable period to stop the breach. When we suspend or terminate we will tell you why, unless the law prevents us. A suspension lasts no longer than needed to investigate or stop the problem. If we end your account without such a ground while you have a paid subscription running, we will make sure you get the unused part back, through a refund from Apple or, if Apple does not provide it, by paying you the unused part directly.
We may also delete an account that has not been signed into for 24 consecutive months. We will warn you by email at least 30 days before we do, and we will never delete an account this way while it has an active paid subscription or unused referral reward days. We only do this once we can reliably send that warning; until then we do not delete accounts for inactivity at all. Deletion of an inactive account erases its data as described in the Privacy Policy.
Sections that by their nature should survive termination do so, including sections 3, 4, 6.8, 6.9, 7, 9, 12, 13, 14, 15, 17 and 18. Section 17, including the arbitration agreement and the waiver of class actions for users in the United States, survives the end of this agreement, the deletion of your account and the deletion of the App, and continues to apply to any claim arising from your use of Wakify before it ended.
12. Warranties, and what we promise
We provide the App with reasonable care and skill. If you are a consumer, you have statutory rights that we cannot exclude, including the right to digital content and services that conform to what was agreed. Nothing in these Terms limits those rights.
If you use the App as a business, the App is provided "as is" and "as available", without any warranty beyond what mandatory law imposes. If you are a consumer in the European Union, the European Economic Area or the United Kingdom, the App must conform to these Terms and to what you may reasonably expect of an app like this, and you keep every statutory remedy, including having the App brought into conformity, price reduction and ending the contract. If you are a consumer elsewhere, you keep every right and guarantee that the law of your country gives you and does not allow to be excluded, for example under the Australian Consumer Law; beyond those rights, the App is provided as is and as available. For everyone: we do not promise that the App will be uninterrupted or error- free, that every alarm will ring on every occasion (see section 3.2), or that sleep estimates and other measurements are accurate. Sections 3.1 to 3.10 describe the honest limits of the product; they do not reduce your statutory rights.
What we say in our marketing. Anything we say about results, in the App or anywhere else, describes what the App is designed to do. It is not a promise about what will happen to you, results differ from person to person, and it is not a health claim. Charts that compare mornings with and without Wakify are illustrations of the idea, not measurements of you. Where we quote someone's opinion of Wakify, that person is a tester, not a verified App Store customer, and we say so where we quote them. Where we quote a figure, we will be able to say where it came from. If anything we have said elsewhere describes a feature this version does not have, section 3.10 applies.
Notice for United States residents. TO THE MAXIMUM EXTENT PERMITTED BY THE LAW OF YOUR STATE: THE APP IS PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT EXPRESS OR IMPLIED WARRANTIES OF ANY KIND, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT, AND OUR LIABILITY IS LIMITED AS SET OUT IN SECTION 13. SOME STATES DO NOT ALLOW SOME OF THESE EXCLUSIONS OR LIMITS, SO THEY MAY NOT ALL APPLY TO YOU.
You, not Apple, look to us for any warranty claim. In the event that the App fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price of the App to you. To the maximum extent permitted by law, Apple has no other warranty obligation whatsoever with respect to the App.
13. Our liability
Nothing in these Terms excludes or limits our liability for:
- death or personal injury caused by our negligence,
- fraud or fraudulent misrepresentation,
- liability under product liability law, including under Directive (EU) 2024/2853 where it applies,
- your rights and our liability under data protection law, including Article 82 of the GDPR,
- intent or gross negligence on our part, or
- any other liability that cannot lawfully be excluded or limited, including your mandatory rights as a consumer under the law of the country where you live.
Subject to that, and to the fullest extent permitted by law:
- we are not liable for loss caused by an alarm that did not ring, or rang late, for a reason outside our reasonable control as described in section 3.2, or for injury or damage arising from using the App contrary to the safety instructions in sections 3.2 and 3.3, including a physical mission performed against them and an alarm played through wired headphones;
- we are not liable for what other users publish about themselves, for a decision you make based on a sleep estimate, or for data another app or device wrote into Apple Health;
- if you use the App as a business, we are not liable for indirect or consequential loss, including lost profit, lost income, lost opportunity, loss of data or damage to reputation;
- if you are a consumer, we are liable for loss that is a foreseeable and direct result of our failure to provide the App with reasonable care and skill, and we are not liable for loss that neither of us could reasonably foresee when you started using the App;
- our total liability to you for all claims arising in any 12-month period is limited to the greater of the total amount you paid for the App and for Wakify+ (through Apple) in the 12 months before the event or EUR 100.
This cap does not apply if you are a consumer resident in the European Economic Area or the United Kingdom. For you, our liability is whatever the law that applies to you provides, and nothing in this section reduces it. The cap applies only where you use the App in the course of a trade, business or profession. Wherever the cap does apply, it does not cover the liabilities listed at the start of this section and does not limit your statutory remedies of bringing the App into conformity, price reduction and ending the contract.
If a court finds any part of this section unenforceable, the rest continues to apply.
You, not Apple, are responsible for addressing claims. We, and not Apple, are responsible for addressing any claim by you or any third party relating to the App or your possession and use of it, including product liability claims, any claim that the App fails to conform to any applicable legal or regulatory requirement, and claims arising under consumer protection, privacy or similar legislation.
14. Intellectual property claims
In the event of any third-party claim that the App or your possession and use of it infringes that third party's intellectual property rights, we, not Apple, will be solely responsible for the investigation, defence, settlement and discharge of that claim.
15. Indemnity
You will indemnify us against claims, losses and reasonable costs arising from your unlawful use of the App or your breach of these Terms, to the extent the law of your country allows an indemnity to be taken from a user. If you are a consumer in the European Economic Area or the United Kingdom, this section does not apply to you, and your liability is governed by the ordinary rules of the law that applies to you.
16. Maintenance and support
We, not Apple, are solely responsible for providing any maintenance and support services for the App, to the extent required by these Terms or applicable law. Apple has no obligation whatsoever to furnish any maintenance and support services for the App.
Support is by email at info@core-creatives.com, and from inside the App under Settings, then Support. We aim to answer within five working days. Anything formal, meaning a complaint, a claim, a notice under these Terms, a report of illegal content under section 21, or a notice that you are opting out of arbitration under section 17, should go to info@core-creatives.com, which is the address in section 1 and section 20.
17. Governing law and disputes
These Terms are governed by the laws of the Netherlands, excluding its conflict-of-law rules and the United Nations Convention on Contracts for the International Sale of Goods.
If you are a consumer, this choice of law never deprives you of the protection of mandatory rules of the country where you habitually live, and you may always bring proceedings in the courts of that country.
Any dispute we cannot resolve amicably will be submitted to the competent court in Rotterdam, the Netherlands. If you are a consumer, this does not bind you: within one month after we invoke this paragraph in writing, you may instead choose the court that is competent under the applicable law. If you are a consumer living in the European Union outside the Netherlands, you may always sue us in the courts of the country where you live, and we will only sue you there. If you use the App in the course of a trade, business or profession, the courts of Rotterdam have exclusive jurisdiction. Please email us first at info@core-creatives.com; almost everything is resolved that way.
If you live in the United States. This part applies to you instead of the court rules above, to the fullest extent permitted by the law of your state. The Federal Arbitration Act governs the interpretation and enforcement of this part.
- Talk to us first. Before starting any formal proceeding, email info@core-creatives.com describing the problem and what you want. We have 30 days to resolve it informally; most issues end there.
- Binding individual arbitration. Any dispute that we cannot resolve informally, and that does not belong in small claims court, will be resolved by final and binding arbitration before a single arbitrator, administered by the American Arbitration Association under its Consumer Arbitration Rules, in English, in the county where you live or by videoconference. We pay every arbitration fee those rules assign to the business. The arbitrator can award you, individually, everything a court could award, including attorneys' fees where the law provides for them.
- Small claims and IP stay in court. Either of us may bring an individual claim in small claims court, and either of us may ask a court to stop infringement or misuse of intellectual property.
- No class actions, no jury trial. You and we each waive the right to a jury trial, and claims may only be brought in an individual capacity, never as a plaintiff or member of a class, collective, consolidated or representative proceeding. If this waiver is held unenforceable for a particular claim, that claim must be decided in court, and this arbitration agreement does not apply to it; it continues to apply to every other claim.
- Mass filings. If 25 or more similar arbitration demands are brought against us by the same or coordinated counsel, the demands will be batched and decided in stages under the AAA's procedures for multiple case filings.
- Opt-out. You may reject this arbitration agreement without any disadvantage by emailing info@core-creatives.com within 30 days of first accepting these Terms, stating that you opt out of arbitration. The rest of these Terms continues to apply to you.
- One-year deadline. Any claim between you and us must be started within one year after it arises, or it is permanently barred, unless the law of your state does not allow such a limit.
18. Apple-specific terms
These terms apply in addition to everything above, and are required by Apple.
- Acknowledgement. You and we acknowledge that these Terms are concluded between you and us only, and not with Apple. We, not Apple, are solely responsible for the App and its content.
- Scope of licence. The licence granted to you is limited to a non-transferable licence to use the App on any Apple-branded products that you own or control, as permitted by the Usage Rules in the Apple Media Services Terms and Conditions, except that the App may be accessed and used by other accounts associated with you via Family Sharing or volume purchasing.
- Maintenance and support. We are solely responsible for providing any maintenance and support services, as stated in section 16. Apple has no obligation to furnish any maintenance and support services with respect to the App.
- Warranty. We are solely responsible for any product warranties, whether express or implied by law, to the extent not effectively disclaimed. If the App fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price of the App to you. To the maximum extent permitted by applicable law, Apple has no other warranty obligation whatsoever with respect to the App, and any other claims, losses, liabilities, damages, costs or expenses attributable to a failure to conform to any warranty are our sole responsibility.
- Product claims. We, not Apple, are responsible for addressing any claims by you or any third party relating to the App or your possession and use of it, as set out in section 13.
- Intellectual property rights. We, not Apple, are solely responsible for the investigation, defence, settlement and discharge of any third-party intellectual property infringement claim, as set out in section 14.
- Legal compliance. You represent and warrant that you are not located in a country that is subject to a United States Government embargo or that has been designated by the United States Government as a "terrorist supporting" country, and that you are not listed on any United States Government list of prohibited or restricted parties.
- Developer name and address. Our name, address and contact details for any questions, complaints or claims about the App are in section 1.
- Third-party terms. You must comply with applicable third-party terms of agreement when using the App, as set out in section 8.
- Third-party beneficiary. You and we acknowledge and agree that Apple, and Apple's subsidiaries, are third-party beneficiaries of these Terms, and that upon your acceptance of these Terms, Apple will have the right, and is deemed to have accepted the right, to enforce these Terms against you as a third-party beneficiary.
19. General
- Severability. If any provision is found invalid or unenforceable, the rest stays in force. If you are a consumer, the invalid provision is removed and the statutory rules apply in its place. If you use the App as a business, the invalid provision is replaced by a valid provision that comes closest to its intent.
- No waiver. If we do not enforce a right, that is not a waiver of it.
- Assignment. You may not transfer your rights or obligations under these Terms to anyone else. We may transfer ours, together with the App and the Apple Developer Program account it is distributed from, to a company we control or set up for the purpose, or to a buyer or legal successor of the App, provided the new party takes over our obligations towards you, your rights under these Terms are not reduced, and Apple approves any transfer of the App Store account or listing. We will tell you in the App or by email before such a transfer takes effect. If you do not wish to continue with the new party, you may end this agreement at any time and cancel your subscription as described in section 6.5.
- Events beyond our control. We are not liable for a failure or delay in performing our obligations that is caused by events beyond our reasonable control, for example power, network or hosting failures, failures of Apple services, natural disasters, war, strikes or government measures. We will do what we reasonably can to limit the effect on you. This does not limit any statutory right you have, including the right to end your subscription if the failure continues for an extended period.
- No third-party rights. Except for Apple and Apple's subsidiaries as described in section 18, these Terms do not give any person other than you and us any right to enforce them.
- Entire agreement. These Terms and the Privacy Policy are the whole agreement between us about the App, and replace any earlier understanding.
- Language. The English version of these Terms is the authoritative one. If we provide a translation, it is for convenience only.
20. Contact
Mats Hoogerwerf, trading as Core Creatives
Nieuwstraat 87, 3311 XR Dordrecht, the Netherlands
Chamber of Commerce (KvK): 95438416
VAT identification number: NL005153269B38
Email: info@core-creatives.com
Telephone: +31 85 004 1357
Questions, complaints and claims about the App go to info@core-creatives.com.
Trader information. Under EU rules the App Store publishes the trader details of the person who distributes an app. For Wakify that is Mats Hoogerwerf, at the name, address, telephone number, email address, Chamber of Commerce number and VAT identification number above. If what the App Store shows ever differs from this section, this section is the one to write to.
21. Reporting illegal content, and how to reach us formally
Anyone can report content. If something published in Wakify is unlawful, you do not need an account to tell us. Email info@core-creatives.com with a link or a username, what you think is unlawful and why, and how to reach you. If you are reporting on behalf of someone else, say so. We confirm receipt, we tell you what we decided and why, and we tell you how to challenge it.
Users can also report a profile from inside the App: open the profile and choose Report. Section 3.8 explains what happens next.
Our contact point. For users and for anyone else who needs to reach us about content, the address is info@core-creatives.com. For authorities of an EU Member State, the European Commission and the European Board for Digital Services, the same address is our single point of contact. We handle these in English and Dutch. It is an address for electronic communication; it is not our only means of contact, and our postal address is in section 20.